Thailand Promotes Thai Food to the World

Tue, Mar 20, 2012

Thai Food News

Minister of Commerce Boonsong Teriyapirom has revealed that the strategy to promote Thai food to the world has been put in motion while targeting that agro-products and Thai food exports will increase by 15%.

According to the government’s policy to push for greater recognition of Thai food in the global market, the ministry has assigned the Department of International Trade Promotion (DITP) to establish an operation plan to elevate the standard and promote Thai food as well as restaurant businesses. The DITP is currently in the process of gathering information and will be inviting the private sector to discuss the framework of promoting Thai food to the global market, with the main focus on ready-to-eat food which draws several billion dollars worth of orders each year. Thus, the government has agreed to allow exporters of ready-to-eat food to use the ‘Thai Select’ stamp of approval on their products. The move is expected to help Thai food exports meet their growth target of no less than 15% this year. The Commerce Ministry has already allowed domestic restaurants to show the ‘Thai Select’ logo.

In the past, only overseas restaurants were eligible to apply for the Thai Select logo. However, with modifications made to its criteria, the Thai Select program in 2012 is open to restaurants in Thailand that meet specific quality standards.

Currently, there are 13,140 Thai restaurants in 93 countries across the world. However, only 1,241 restaurants have been granted the Thai Select logo.

News from NNT

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